Anna Witteman – Medium

Anna Witteman

2020 without Facebook, Instagram, and WhatsApp

The paranoid one that works in IT. The black sheep of the family. Or just the weird one. That’s how I felt when I told people I stopped…

6 min readDec 23, 2020

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2020 without Facebook, Instagram, and WhatsApp

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Anna Witteman
in
IceMobile

Online ‘cool kids’ of food retail around the globe

Samokat (RU), Alibaba’s Fresh Hippo (CHN), and PicNic (NL) are some of the coolest kids in food retail around the world and are disrupting…

6 min readOct 1, 2020

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Online ‘cool kids’ of food retail around the globe

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Anna Witteman
in
IceMobile

Combining Data Science & User Experience Research in Food Retail

🛒 Our 4 learnings in understanding consumer behavior at scale

9 min readJul 28, 2020

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Combining Data Science & User Experience Research in Food Retail

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Anna Witteman
in
IceMobile

The yin & yang of understanding consumers: Data science & User experience research

An introduction to combining Data Science & User Experience Research

6 min readJul 17, 2020

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The yin & yang of understanding consumers: Data science & User experience research

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Anna Witteman
in
IceMobile

My 4 favorite interview questions for every UX research study

4 questions come back in almost every UX Research interview. These questions are usually the part that I look forward to, my favorite part…

5 min readJun 12, 2020

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My 4 favorite interview questions for every UX research study

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Anna Witteman
in
IceMobile

2 : Thou shall fit the user into the process

The second UXR commandment of how to truly improve user experiences

10 min readMar 3, 2020

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2 : Thou shall fit the user into the process

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Anna Witteman
in
IceMobile

1: Thou shall make insights stick

The first UXR commandment of how to truly improve user experiences

9 min readFeb 11, 2020

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1: Thou shall make insights stick

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Anna Witteman
in
IceMobile

Bad consumer data is worse no consumer data at all

(& how to avoid bad consumer data)

7 min readJan 21, 2020

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Bad consumer data is worse no consumer data at all

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Anna Witteman

Anna Witteman

UX Strategist | UX Researcher from Amsterdam focused on understanding what makes people tick. Also, creator of a (Dutch) podcast about modern families: KROOST.

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